Feature Friday For The Lovers: Introducing Digging Roots’ Single “I’ve Got it Bad” [VIDEO]
When Raven and ShoShona, of Digging Roots, approached me to work with them on a music video for their song, “I’ve Got It Bad” … I was both terrified and honoured. Yet, as it goes with many things in my life, I decided to abandon fear and dive in. It began with Shoshona and I writing the concept. ShoShona wanted to experiment with the idea of not taking themselves too seriously so I presented her with a series of tongue-in-cheek treatment ideas and we hashed out many different concepts and story-lines. As is often the case, our original concept was a much longer story. But, as also is often the the case, we didn’t have endless funds at our disposal so we reigned shots in to utilize who and what we had to work with. Which, from a professional prospective; was a stunning well of creative professionals of which to draw from anyways.
From there, Raven, Doug (the D.O.P, co-director, editor and my husband), Sarain Carson-Fox, Shona and I just went for it. We decided on a storyline of, learning to love yourself. How do you tell such a story without being cheesy? Comedic relief. Over five days, we shot tons of footage in Longboat Key, Florida. Even when Shona was stung by a stingray on the third day, she kept going!
This video is truly a labour of love. Our children, ranging in age from 2 to 18, all helped. My mom and Shona’s mom helped and together we were able to have fun, work hard and put together a really charming and FUNNY video. Our actress Sarain was a dream. Such a great sport with fantastic comic timing and to top it off … she’s gorgeous! Her character tells the story of how a woman who thinks she’s in love, finds what she was looking for in herself instead. In her darkest moment, she sees herself and saves herself from her own heartache. She is, in essence, her own prince charming.
To be honest, those five days of production helped me forget how much pain I was in from the Lyme Disease that was infecting and attacking my body. That’s when you know you’re doing what you’re meant to be doing.
Thanks to Digging Roots for having faith and thanks to Doug for spending so much time on this project.
I hope you enjoy it!